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Jabra BT8010 Bluetooth 2.0 headset
2007-06-08 17:12:07

Jabra recently introduced a new Bluetooth 2.0 headset, the Jabra BT8010, which comes with pretty much everything you would want for a Bluetooth headset. The BT8010 features supports for A2DP and AVRCP, the new Jog Wheel rotating control, and a supplementary earphone which allows you to enjoy dual channel stereo sound while listening to music on your mobile device.

The new Xda Atom Life
2007-04-28 11:32:16

O2 released its first 3.5G Pocket PC in HK on the last day of February. The new Xda Atom Life basically looks pretty much the same as its predecessor, the Xda Atom: a black body with simple and clean outline, a 2.4-inch QVGA display, a media player navigation panel along with the basic Pocket PC buttons, and a pair of shortcut bottons on the lower right side of the phone’s body. In addition, it has a 0.3-megapixel supplementary camera for video conferencing purpose. The Xda Atom Life weighs 145 g, which is only 5 g heavier than the Xda Atom.

Advertising: Mobile's next big thing
2007-04-27 11:35:54

The era of mobile advertising is upon us - according to new research, revenues from ads on phones will skyrocket by the end of the decade.

ABI Research predicts that by the end of this year advertising on mobiles will generate global revenues of $1.9bn. The analysts reckon that it will also achieve double-digit growth over the next five years.

ABI Research believes that the click-through rates that mobile advertising promises - two to three per cent, compared to 0.2 per cent for internet ads - will generate enthusiasm for the model among advertising buyers, although it predicts that such rates won't last as the novelty wears off for consumers.

The advent of phone ads will present advertisers with both challenges - how to make sure consumer don't get annoyed with ads arriving on a very personal device - and opportunities to reach consumers in a more individual way.

Among the operators already planning to trial advertising to handsets in the UK are Vodafone and O2.

A separate report by industry watchers Informa Telecoms and Media predicts that by 2011, mobile advertising will be worth $11.5bn, with mobile TV being the most lucrative vehicle.

Mobile Marketing Prospects
2007-04-27 11:13:14

Mobile AdvertisingLittle screen, big opportunity.

Although advertising on mobile phones is currently minuscule — in budgets as well as size dimensions — if marketers heed the recommendations of a new report from Magna Global, they will begin investigating this emerging channel now. In fact, in a survey among ad:tech attendees, conducted in December 2005 by, Marketing Sherpa found that experimenting in mobile advertising tied for the top spot with video in a list of tactics advertisers would like to experiment with.

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"With 2 billion mobile subscribers around the world, 20% annual subscriber growth, new networks capable of distributing video, improving handset capabilities, and rapid turnover of the handsets themselves, mobile phones may become the most pervasive devices able to access video content on a global basis," wrote David Wiser in the introduction to the Magna Global report. "With this footprint, we expect that advertising will ultimately play an important role in the mobile video world. The best opportunities to market to consumers in mobile environments will be through integrated mobile communications devices, and the industry will likely require ad-support to reach the widest possible audience." The full potential of mobile advertising is still a little way off, primarily because the restricted audience size. However, this will change quickly and eMarketer projects that the number of 3G phone users who watch video worldwide will exceed 500 million by 2009. Even the more specialized audience within this group, those who watch broadcast TV on their phones, will grow to more than 100 million by 2009.